What do you want this holiday season for yourself? Are you thinking of new clothes, jewelry, books, an IPod, a new puppy or cat or the latest and greatest new electronic toy? Is executive coaching, business coaching or life coaching on that list?

Recently on Good Morning America during a discussion about the top gifts for the 2006 holiday season, one of the top 10 Christmas gifts for this holiday season was coaching. This is the first time in recent history where business coaching, executive coaching or life coaching was requested as a holiday present.

So, why is coaching becoming a much sought after present? Simply, because the results of coaching are like a gift that keeps on giving. Coaching provides the opportunity for individuals to go beyond their existing performance and achieve new levels of excellence thereby avoiding having the same problems or New Year's Resolutions that continually repeat themselves each after year.

The results of business coaching from corporate America have now filtered down to the general population. Coaching is now not just for under performers, but for high achieving individuals who wish to go further and faster to achieving their goals.

In 2005, the coaching industry was estimated to be a $100 billion worldwide. Within the United States om 2005, coaching was the second fastest growing industry.

Research suggest that coaching can provide a 529% return on investment along with significant intangible benefits to any business or individual according to an international study conducted by MetrixGlobal LLC. Additional studies continue to confirm that coaching when properly structured delivers incredible performance improvement results and coaching is truly about measurable results.

However, the challenge is finding a proven business coach or executive coach that can help you deliver measurable business results. Google the key words ?business coach? and your city. Then check out the various web sites. See if the coach provides a complimentary 1 hour session, has free information such as articles, look for testimonials and provides a money back guarantee.

Who knows? Your 2006 coaching present may be the best gift ever.

P.S. Read the Top Holiday Gifts