Following the theme of our quote, let's examine what it means. On the surface this quote is obvious. The first rat goes after the cheese and gets killed by the trap. Since the trap is already sprung and imposes no threat, the second rat walks up and gets the cheese. The second rat isn't aware of the threat of the trap, but simply gains his bounty by being at the right place at the right time.

This idea carries much wisdom. It is better to look before you leap. If you have a great idea, don't assume that because you have it that it is original only to you. Others might have the same idea but don't possess the resources to implement that idea. Before you put your idea into action, research who else might be using the same idea. Observe how they are doing it and think about how you might do it better, differently, or with a twist.

Look around your environment. Just because the cheese is there, don't assume it is safe to snag it. There might be some hidden traps that you can't see. Go to some internet chat rooms and forums and search for others that might have similar ideas. Read the threads and see if there are some things about your idea that you haven't considered. Research and observe before you act. Become the second rat through research and observation. Learn the pitfalls and snags that might surround making your idea a success. Others might jump in before you, but the hammer will come down on them and not you. It doesn't always pay to be first.

As with any trap, it only works depending on the approach. If the first rat had simply approached the trap from the other side, it wouldn't have paid the price. Make sure your approach is based on 360 degree observation. Put out feelers about your idea without revealing it. Again, go to the chat rooms and forums and ask questions about the need you are trying to fill. This way you will spring the trap without you being in it.

You need a plan to bring your idea to fruition. Use the ROAD acronym. Research, Observe, Act, and Deliver. If you use this method with every good idea that comes to you, you will be one step ahead of the first rat. Get the cheese without the hammer coming down on you!